Overview
Some everyday items are ripe for reinvention. By adding quality, design, and branding, you can transform a commodity into a luxury. Dyson did this with vacuum cleaners.
Company examples
- Dyson - Revolutionized vacuum cleaners with high-end technology
- Yeti - Created premium coolers and drinkware
- Away - Reimagined luggage as a luxury lifestyle product
Questions to consider
- What everyday products are typically viewed as commodities but could be elevated?
- How can you add premium features or branding to transform a mundane product category?
How to cite
Faster Than Normal. “Taking a boring product that no one is thinking about and creating a premium version Framework.” fasterthannormal.co/business-frameworks/taking-a-boring-product-that-no-one-is-thinking-about-and-creating-a-premium-version. Accessed 2026.