Recreate boring but high value consumer products with hot rebrands

Overview

Some products are essential but dull. By rebranding them and making them cool, you can capture a huge market. Think about how Warby Parker transformed buying glasses.

Company examples

• Quip - Rebranded electric toothbrushes with sleek design and subscription model
• Casper - Revamped mattresses with stylish branding and direct-to-consumer model
• Other: Hostage Nose Strips, Welly

Questions to consider

• - What are hugely popular consumer products that people buy for the functional value despite their aesthetic value?
• - How could we build a brand that 10x's the aesthetic value to become the obvious choice in the market?