Overview
Global products often fail to address local nuances. Take a successful app from one market and adapt it to the specific needs of another. Consider cultural differences, infrastructure limitations, and local regulations. Gojek did this by adapting ride-sharing for Indonesia's unique market.
Company examples
- Gojek - Localized ride-hailing and delivery services for the Indonesian market
- Paytm - Adapted mobile payments for India's specific needs and regulations
- Jumia - Tailored e-commerce for African markets with unique logistics challenges
Questions to consider
- Which successful global apps or services could be adapted to meet local needs in specific markets?
- What unique cultural, regulatory, or infrastructural challenges exist in different regions that require localized solutions?
How to cite
Faster Than Normal. “Localise apps Framework.” fasterthannormal.co/business-frameworks/localise-apps. Accessed 2026.