Overview
Sometimes, old products just need a fresh coat of paint. Look for established products with outdated branding or marketing. By giving them a modern makeover, you can tap into new markets. Ritual did this with vitamins.
Company examples
- Ritual - Rebranded multivitamins for millennials with transparent sourcing
- Four Sigmatic - Modernized mushroom supplements for the wellness market
- Athletic Greens - Gave a fresh spin to green superfood powders
- Others: Create Wellness
Questions to consider
- Which traditional supplements or health products have outdated branding or packaging?
- How can we modernize and market established supplements to appeal to younger, health-conscious consumers?
How to cite
Faster Than Normal. “Find unsexy/old supplements and give them a rebrand and modern feel Framework.” fasterthannormal.co/business-frameworks/find-unsexy-old-supplements-and-give-them-a-rebrand-and-modern-feel. Accessed 2026.